Most 5G ads simply tout the latest, unlimited-est data plans. Verizon’s Humanability campaign focused on how 5G can help brilliant minds, from established cancer researchers to an aspiring MIT student.
Chapter 1: Medivis
The Diagnosable Print Ad In addition to the film we created an AR insert for the NY Times that allowed readers to use their phone to see the tumor inside of an actual cancer patient named Joel Carlton.
Chapter 2: DJ’s Story