It’s become standard procedure for fast-feeders to periodically offer limited edition sandwiches. So naturally Subway followed suit. But instead of just throwing a random sub on the menu, Subway gave two hyper-competitive NBA players their own sandwich, and then let them feud over who had the better one.
Draymond Green’s Draypotle Steak and Jason Tatum’s Bacon Tatum battled it out on TV and on social. The result was a 10% increase in sales, during a pandemic no less.
