The Wienermobile. For decades it traveled the land, bringing smiles to people’s faces. But it didn’t bring actual hot dogs. Worse still, there were some places it just couldn’t go. Enter the Wiener Rover, the Wienermobile’s beefier, offroad-ier cousin. Its mission was simple: Go Where No Wiener(mobile) Has Gone Before.
Needless to say, people liked it. One TV weatherman in particular seemed very enthusiastic.
In response to Al Roker’s great reaction, and the public in general, we kept roving right into the holiday season with the Mini Wiener Rover. The mini yet still mighty little brother of the original Rover measured just over 11 in. x 22 in. (Or about 4 hot dogs by 2 hot dogs.)
It debuted on Cyber Monday, available exclusively through Twitter's Buy-Now function. Each day that week, fans snapped up the limited number of Mini Rovers in seconds. The demand for these little vehicles far exceeded the supply.
