In 2020, Subway became the Official Sandwich of the NFL. So we turned football season into ”‘Footlong Season’, and got NFL greats Bill Belichick and Deion Sanders to help us kick things off. We worked on this campaign with the very talented creative directors/all-around great guys Jason Stefanik and Alex Taylor.
The Bill Belichick Subway Commercial is Here and It is Spectacular
Deion also used his moves to help raise funds for the NFL’s Play60 youth programs with the #FootlongShuffle. It got the attention of players, and “Good Morning Football.”