S'mores are great, but they're a pain to make. So Oreo created S'mores Cookies. No fuss, no fire necessary. To introduce them we created a fuzzy little spokes-creature named S’morey. (And no, I haven’t a clue why they didn’t name them S’moreos.)

In addition to our three animated shorts, we created mock PSA posters that told s'mores fans not to build ill-advised campfires. During the first week of our campaign, we gave out the posters as a bit of suprise and delight for our fans.