Jell-O Pudding Drop
Victors usually get the spoils, but we wanted to change that for the 2012 Super Bowl. So we went to San Francisco to reward the Niners for their hard-fought defeat. We did so by dropping almost 15,000 cups of Jell-O pudding on the city. Hall of Fame player Ronnie Lott even joined us to hand out pudding to downtrodden fans.
Even William Shatner tweeted about it. And for doing so, we sent a very sweet thank-you note.