Victors usually get the spoils, but we wanted to change that for the 2012 Super Bowl. So we went to San Francisco to reward the Niners for their hard-fought defeat. We did so by dropping almost 15,000 cups of Jell-O pudding on the city. Hall of Fame player Ronnie Lott even joined us to hand out pudding to downtrodden fans.
JELL-O Is Sending Truckloads Of 'Consolation Pudding' To Depressed 49ers Fans In San Francisco
Even William Shatner tweeted about it. And for doing so, we sent a very sweet thank-you note.