To show that Google isn't the only way to search online, we helped create a side-by-side comparison tool for both Google and Bing. It was like a blind taste-test for the eyes. First we took it to the streets of San Francisco, where Bing often came out on top much to people’s chagrin.

Then we posted the challenge online, where over 16 million people visited the site and took it for themselves. And more than a few discovered that perhaps Google wasn't their favorite after all.