To show that Google isn't the only way to search online, we helped create a side-by-side comparison tool for both Google and Bing. It was like a blind taste-test for the eyes. First we took it to the streets of San Francisco, where Bing came out on top nearly 2 to 1.
Then we posted the challenge online, where over 16 million people visited the site and took it for themselves. In the process, quite a few discovered that perhaps Google wasn't their favorite after all.