In 1964 on Long Island, 7-ELEVEN began serving fresh, hot to-go coffee to customers. 60 years later, they decided to serve it to all the competitors who copied them. The effort got some recognition at Cannes, and hopefully there’s more to come.
In 1964 on Long Island, 7-ELEVEN began serving fresh, hot to-go coffee to customers. 60 years later, they decided to serve it to all the competitors who copied them. The effort got some recognition at Cannes, and hopefully there’s more to come.
