Oreo Wonder Vault

Oreo has a history of inventing new, sometimes crazy flavors. What they needed help with was giving their constant innovation a creative narrative. 

In response, we created the Wonder Vault. A magical place where any and all Oreo flavors are contained in an world of infinite wonder.

The Vault was brought to life in a :60 web film animated by the wonderful folks at Gentleman Scholar

 

We followed up by revisiting some sweet childhood memories. 

We also created a 360 interactive video that took viewers on a tasty tour of the vault. 

In addition to film, we created real-world portals to the vault in New York and LA. Fans were able to take peek inside the vault, and of course sample Oreo cookies.