Oreo Wonder Vault
Oreo has a history of inventing new, sometimes crazy flavors. What they needed help with was giving their constant innovation a creative narrative.
In response, we created the Wonder Vault. A magical place where any and all Oreo flavors are contained in an world of infinite wonder.
The Vault was brought to life in a :60 web film animated by the wonderful folks at Gentleman Scholar
We followed up by revisiting some sweet childhood memories.
We also created a 360 interactive video that took viewers on a tasty tour of the vault.
In addition to film, we created real-world portals to the vault in New York and LA. Fans were able to take peek inside the vault, and of course sample Oreo cookies.