My Oreo Creation
For years Oreo fans have been suggesting flavor ideas for the next Oreo cookie. In the summer of 2017, we decided to finally listen to them and launched the My Oreo Creation contest. The campaign generated over 750,000 flavor ideas, a few billion impressions, and resulted in 3 winning flavors.
We kicked things off by asking Ellie Kemper, a.k.a "Unbreakable Kimmy Schmidt", to tell us her flavor idea.
To spur submissions, we rapid 'flavor-typed' some of the best ideas and actually delivered samples to the fans who suggested them.
Those fans who didn't get the real version of their submission got a custom GIF. Not edible, but still pretty cool.
We also got some well-known food influencers and restaurants to share their delicious creation ideas as well.