To launch the Limited Edition Absolut Electrik bottle set, we created a digital platform that fostered new, unexpected connections during the holiday party season. To put it another way, we created an app that was like Tinder for parties.
We called it Hoppr, and it turned party crashing into a mobile web experience. Party-seekers could score invites to soirees in their area through 2nd-degree social connections. Party hosts could add new faces to their usual crew of friends. The goal was to turn the night ‘electrik’, and sell lots of blue and silver bottles of Absolut.